Digital marketing encompasses even more today than ever. Taking into consideration all forms of digital marketing is crucial to determining your company’s strategy. This does not just speak to tapping into the internet but may include marketing on mobile devices or laptops, even a smartphone app or video game. Determining what is right for your company will set it apart from others in the digital marketing world.
Below are just some of the areas Kolena will help you address as well as an outline of our process.
Our Reporting and Analytics Process
When you engage with Kolena, we will first determine the goals of the campaign. Following this, we will create custom reports that measure our success. When utilizing our tools for your online marketing you will see that you are always attracting new traffic to your website and growing the size of your online presence.
The process starts by gaining access to all Analytics accounts in order to get an accurate view of a business’s current state.
We do a Full Audit
Once access is gained, we will conduct a full audit of all your existing accounts and channels to determine what is or isn’t performing optimally.
Our recommendations based on results
Strategic Plan Based on business Goals
Implementation of Strategy
On-Going Support and Refinement
A website is the hub for most company’s brand and general information, including product and services. It may also be a source to drive campaigns, acting as a greater connector to your audience. Understanding how to optimize a website for maximum efficiency is tantamount to a user’s experience.
Pay-Per-Click (PPC) Advertising
PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Meta (formerly Facebook) and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Meta Ads.
Many have heard that “Content is king”. This remains true in our ever-changing world of innovations and new methodologies. With the advent of the digital marketing age, people seek content in a variety of forms. Content usually starts as a blog or article on a website. Then, it may be promoted through the appropriate social media sites that focuses on the appropriate audience. With your website as the content primary home, it then may be published to any social media platform or email. Content comes in many forms such as blogs, on-line courses, eBooks, webinars, and podcasts.
Email marketing is still one of the most effective digital marketing channels. Note that many confuse this type of marketing with spam email messages. So it is that much more important to understand how to address your intended audience and the frequency of the emails. Any of the engagement via email may then be turned into leads or customers.
Social Media Marketing
Most people are accessing some form of social media. This becomes a way to establishing brand awareness and gaining social trust. As your social media marketing efforts evolve, it will be a source for leads and perhaps even direct sales.
Affiliate marketing has been given a revamp in the social media marketing age. Now instead of partners or affiliates, we connect with influencers. They in turn are paid a commission when leads are gained, or sales are made.
YouTube has become the second most popular search engine and used as a go-to platform prior to making decisions. There are several other video marketing platforms, including Facebook Videos, Instagram, or even TikTok in which to run a video marketing campaign. To optimize results with a video campaign, other items must be considered such as SEO, content marketing, and broader social media marketing campaigns.
Have you ever received a text from a company about a product or service or from a non-profit about its giving campaign? All of these have been set up via SMS messaging campaigns. This may be an effective way for your company to inform current customers.